NAILD Partners with Award-Winning Marketing and Association Management Firm, Creative Marketing Alliance (CMA), to Spearhead Growth


NAILD Partners with Award-Winning Marketing and Association Management Firm, Creative Marketing Alliance (CMA), to Spearhead Growth

Newly-formed Alliance Will Focus on Membership, Education and Conference Planning

PRINCETON JUNCTION, NJ—June 19, 2014—The National Association of Independent Lighting Distributors (NAILD), a non-profit trade association comprised of lighting distributors and vendors, announced today that Creative Marketing Alliance (CMA), a nationally renowned marketing and association management firm, has been selected as NAILD’s newest partner. The Princeton Junction, New Jersey-based agency will oversee a piece of NAILD’s management operations, focusing on conference planning, membership recruitment and marketing.

“We’re excited to be working with CMA and are looking forward to leveraging their nearly-thirty years of association marketing and electrical lighting-industry experience to grow and expand NAILD’s presence in the marketplace,” says Kevin Eagan, NAILD president and general manager of Northwest Lighting Systems Co., of Burnsville, MN.

Under the terms of the agreement, which went into effect June 1, CMA will assist NAILD’s executive team in the creation of various digital and traditional marketing programs, including specific content focused on conference attendance, as well as materials aimed at increasing educational opportunities for members via promotions of its LSI and LS II programs. Additionally, CMA will oversee a significant refresh of NAILD’s signature publication and create a strategic path forward for the creation of NAILD’s ongoing social media campaigns.

“We strongly believe that aligning ourselves with CMA will usher in a new era of growth and opportunity for NAILD and its members,” says Eagan, who was installed as president of the organization during NAILD’s 37th annual conference, held in April. “With CMA’s help, we believe we will increase the value of our membership to our partners, while driving new sales and positioning our organization to grow and prosper well into the future.”

For more information on NAILD, contact Linda Daniel, Administrator, NAILD, by email at


About The National Association of Independent Lighting Distributors (NAILD)
Founded in 1977, The National Association of Independent Lighting Distributors (NAILD) is a non-profit trade association made up of specialty lighting distributors and vendor/manufacturers of lighting goods and supplies used in the operation of specialized lighting distributors. NAILD’s mission is to provide its members the opportunity to grow their businesses profitably through education, networking, and technology. For more information, visit

About Creative Marketing Alliance (CMA)
Creative Marketing Alliance (CMA) is a full-service marketing firm that has successfully launched and managed integrated marketing programs using a combination of strategy and creativity to produce measurable results for over 25 years. Based in Princeton Junction, NJ, CMA’s services include strategic marketing through content creation, interactive and traditional design and public relations. For more information, please visit, call 609-297-2235 or email us at


Marla Cukor, Manager, Public Relations
Creative Marketing Alliance (CMA)
(609) 297-2215

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